Netflix(LOS ANGELES) — Netflix is raising its prices again.
The streaming giant announced Thursday that it is raising the monthly price of its most popular plan — the HD Standard plan — from $12.99 to $13.99. Its 4K Premium plan will be going up to $17.99 from $15.
The prices take effect immediately for new members and will roll out over the next few months for current subscribers.
Netflix’s most basic plan will be staying at $8.99 per month.
“We understand people have more entertainment choices than ever and we’re committed to delivering an even better experience for our members,” the company said in a statement to Deadline. “We’re updating our prices so that we can continue to offer more variety of TV shows and films — in addition to our great fall lineup. As always we offer a range of plans so that people can pick a price that works best for their budget.”
The last time Netflix raised its subscription prices was January 2019.
By Andrea Tuccillo
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