In 1874, Lieutenant Colonel George Custer led the troops of the 7th Cavalry into the Black Hills and discovered gold near present-day Custer. Colonel Custer and his men found wealth beyond gold in the beauty of the Black Hills. To celebrate this event, the town of Custer has the annual Gold Discovery Days celebration.  This annual three-day celebration has it all for the ENTIRE FAMILY! A carnival, car show, arts & crafts fair, volleyball tournament, 5K fun run, cornhole tournament, golf scramble, hot air balloon rally, and one of the largest parades in the Black Hills!